Top West Midlands Attractions & Museums

Step into the world of 16th-century William Shakespeare with this entry to his former schoolroom and the Guildhall. The interactive experience lets you sit in the very room where Shakespeare studied as a boy, taking part in a Tudor-style lesson. Dress up in period costume for a selfie, and check out the council chamber where a young and aspiring Shakespeare watched actors perform. Fun for all the family, the experience includes a guide to give you the lowdown on the playwright and his history in Stratford-upon-Avon.

Alton Towers Resort appeals to all age groups, from CBeebies Land for the wee ones to thrilling roller coasters for older kids. While visiting Alton, amp up the excitement at the UK’s number-one theme park. Prebook admission to this wheelchair- and stroller-accessible attraction, conveniently located near public transportation.

Enjoy a fun family day out at the National Motorcycle Museum and marvel at the world’s largest collection of British motorcycles. Spot classics like the Triumph ‘Slippery Sam’ or see rare relics like the 1898 Beeston Humber Tricycle, then indulge your inner speed-demon as you check out the modern Superbikes. This great-value family ticket includes entrance for two adults and up to three children, with unlimited time inside.

Indulge your inner speed demon with a visit to the National Motorcycle Museum and marvel at the world’s largest collection of British motorcycles. With your flexible entry ticket, you’ll have as much time as you like to browse the 1,000 models on display, including rarities like the 1898 Beeston Humber Tricycle, classics like the Triumph ‘Slippery Sam’ and modern Superbikes.

Step back in time—and discover one of Warwick’s most important historical landmarks—when you visit the Lord Leycester Hospital. Featuring distinctive Tudor architecture, the landmark dates to the 14th century, and is one of the country's best-preserved examples of medieval courtyard architecture. Book tickets in advance, explore at your own pace, and learn all about the hospital’s Elizabethan history.

Save time and ensure a fuss-free visit—or multiple visits—to the Coventry Transport Museum by prebooking this annual ticket. With it, you can access the museum unlimited times for 365 days after purchase; letting you enjoy and delve further into the permanent and changing exhibitions through follow-up visits. See vintage bicycles and lorries; view the World Land Speed Record car, enjoy 3D simulators and family-friendly activities; and more.

Journey back to the Middle Ages with this full-day admission ticket to Warwick Castle. Explore the historic castle, brought to life by actors and interactive displays, and wander across some 64 acres (26 hectares) of parkland. Take in the views from the ramparts, enjoy the spectacular Flight of the Eagles show, and see one of the world’s largest fireball catapults.

Shakespeare Distillery is the only working distillery in Stratford upon Avon. We look to the Tudor period to influence the spirits we produce. Our award-winning Stratford Gin has flavours based on a Tudor herb garden.

Enrich your knowledge of local gin in Stratford-upon-Avon by visiting the award-winning Shakespeare Distillery. Learn about how the Tudor period influenced spirit production and enjoy a guided tour around the distillery. No need to worry about paying for each tasting, as at least three Shakespeare Distillery spirit tastings are included, as well as a gin and tonic to end the experience.

Discover a secluded oasis in the midst of the city on a visit to Birmingham’s Winterbourne House and Botanic Garden. Learn about site’s history as you explore its 7 acres of cultivated gardens and restored Edwardian-style property, and enjoy an intimate glimpse of around 6000 unique floral species. Book ahead to guarantee entry, and take advantage of extended daily opening hours to visit at a time that suits you.

Follow in the footsteps of the world’s most famous playwright as you discover where it all began at Shakespeare’s Birthplace in Stratford-upon-Avon. Visit four of Shakespeare’s family homes and gardens and enjoy exhibitions, live performances, family activities and talks throughout the year. See the house where was Shakespeare was born and grew up; admire the stunning Hall’s Croft, Jacobean home of his daughter Susanna and her husband Dr. John Hall. Discover where new love bloomed at Anne Hathaway’s Cottage, home of his wife’s family for over 400 years, and explore the house that isn’t there, Shakespeare’s New Place, the site of his house for 19 years. Uncover the story behind why it was demolished and admire the stunning artworks and gardens inspired by his works, life and times.

Get up close and personal with an array of aquatic animals, and enjoy a family-friendly day out, when you book tickets to the National SEA LIFE Centre in Birmingham. Inside, you’ll see everything from Gentoo penguins and Asian short-clawed otters to jellyfish, sharks, and poison dart frogs. Explore different habitats, walk through the UK’s first 360° ocean tunnel, and learn more about marine creatures at the aquarium’s supervised touch pool.

Enjoy a playful and and creative day out with the whole family at Birmingham’s recently unveiled LEGOLAND Discovery Centre. Book your tickets in advance to guarantee your admission to this in-demand attraction, and, once inside, explore the various play areas at your own pace. Birmingham’s LEGOLAND Discovery Centre offers everything from a 4D cinema and rides to play areas where visitors can create their own LEGO cities, so you have your pick of attractions.

The Clubrooms provide a spacious, exclusive environment, hosted table service, hot seasonal dishes freshly prepared in the kitchen, and a wide range of wines, beers and spirits. It’s a tranquil retreat with a sophisticated and understated elegance, perfect for individuals or groups jetting away for a special trip.

Designed for the everyday traveller, with fully tended bars, seasonal fresh food, a range of other services and the best seats at the airport.